Projects
Illustration Corp
For Hire
A group of us, myself and some talented friends, realized we had done all these illustrations for clients and never really promoted ourselves as illustrators. We then decided to start our own company.
Check us out:
illustrationcorporation.com
MoSS
Museum of Sustainable Style
MoSS is a sustainable design event during Chicago’s Fashion Week. The graphic language focuses on using the “SS” in MoSS to build textile patterns. These patterns then become frames for content. I chose the typeface Bryant because of it’s strong geometric caps and friendly rounded terminals. The light face compliments the sophisticated clothing and the heavier face makes the educational aspects of the show easier to digest. I chose the color red because it sits opposite from moss related colors. Green would have been too predictable and these designers are creating clothing in innovative and unpredictable ways.
My Process
A work in progress.
1. Think
2. Draw
3. Print
4. Hide under other prints or Sell
5. Think of a new process
Buzz Words
This industry is killing me.
I have been keeping a log of all the words that people keep repeating over and over again in my office. I scanned a quick list and printed it. It’s a bit messy out of pure frustration. Oh yeah, please stop saying reco.
Mystery Meat 1–3
A lesson in disgust and acceptance.
I have always been obsessed with the exactitude of manufacturing as it applies to food production. Right or wrong, it’s exists in our modern world. 1 year ago I worked on rebranding a large deli meat company and produced an icon of a bread slice with a piece nondescript deli meat around it. I couldn’t get this strange image out of my head so I decided to screen print a series of deli meat-like colors and letterpress the titles and categories. It’s an ode to American manufacturing and the fact that I recently ended a 15 year dedication to being a vegetarian. Not to worry, the chicken is free-range.
4 = 9
Letterpress Magic
Recently I began experimenting with punctuation and transparencies in my letterpress art. This is a 4 color print that produced 9 colors by overprinting. I used a large period from our wood type collection and simply rotated the 5×5" paper each color. It was a difficult process to get the color just right but well worth the journey. Registration was very tricky but I actually liked the offset pieces, like the one shown above.
A Lot In Unison
Post Family prints are showing up in the coolest of places
Unison, friends of the Post Family, used some of our prints in their new catalog. Shown above is my best-selling “Lot.” We feel extremely privileged to be paired with their beautifully designed goods. Thanks Unison!
Dairy Barn
A more delicious American institution.
Dairy Barn was our answer to redesigning the most iconic American institution, The White House. Our vision was to replace stuffy old bureaucratic conventions with the joy of ice cream and frozen treats. Imagine long-range bomber pops that deliver tastiness abroad, State of The Flavor speeches and a President responsible for being liberal with the sprinkles.
This project was a collaboration with Sam Spratlin.
To Paris, Brugge and Back
Beautiful things are everywhere.
It’s difficult for me to travel abroad because I get overwhelmed by, well, everything. The well planned metro and train systems, the fresh local food, efficient uses of space, beautiful buildings, beautiful art, beautiful people…the list goes on. Here is a small selection of photos from my travels. It’s all about the details.
Eat Up
Ingredients as icons.
This is part of a massive exploration to rebrand a popular sub chain using their staple ingredients as icons and patterns.
Things I Enjoy
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“Typography must be as beautiful as a forrest, not like the concrete jungle of the tenements … It gives distance between the trees, the room to breathe and allow for life.” -Adrian Frutiger
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Think more, design less.
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“Consciousness of simple order and basic principles is one of the most important matters for the creative worker.” -Armin Hofmann
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A while ago I posted something about the best commercial ever. Correction, I found something better.
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Hilarious = Green Porno
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It’s summer! Time for camp.
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Daniella makes some nice designs.
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I really loved watching this short, The Day There Was No News
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Retouching photos can be fun.
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Wonderful projects by Jessica Williams.
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Todd Hido photographs.
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“Concrete skeletons of five-star hotel complexes abandoned on Egypt’s Sinai Peninsula.”
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Tell her how you really feel.
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I’ve been watching a lot of Allan Holdsworth footage recently. A true master of his art.
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Live forever on bumpy floors and insane color schemes. Consider the value of comfort at home.
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Best commercial ever.
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About the Author
Well, hello, I didn’t see you there. My name is Alex Fuller. I am a graphic designer currently living in the majestic city of Chicago. I enjoy the sweet air of the Green Mountains, the sound of a Chandler & Price letterpress and the view from Arthur’s Seat in Edinburgh.
Please don’t hesitate to contact me if you are looking for reusable packaging concepts, textile patterns, character concepts for toys, a global brand identity overhaul or an experimental website.
Have a glorious day.
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Contact me
845 W. Fulton Market, #303
Chicago, IL 60607info@alexfuller.com
773 343 9304 -
Explore my home
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Meet my pretend family
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Look at my illustrations
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Hang out with my friends
The Post Family
Chad Kouri
Rod Hunting
Sam Shoots
David Sieren
Simple Scott
Joe Tallarico
Sam Spratlin -
The typeface I use here
Georgia: Designed by Matthew Carter
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Site designed by me
Site built by One
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© 2008 Alex Fuller
That means you can’t steal my ideas. I think you are perfectly capable of being original. Just draw it upside down and backwards.